Demand distress: On slowdown in the overall IIP
Rural demand might yet pick up during the festival season
A sub-sector analysis of this data further reinforces the takeaway that demand is weak. Within consumer durables, the IIP data showed significant contractions in the production of footwear, books, plastic furniture, shaving razors, stainless steel utensils, computers, phones, air-conditioners and coolers. These are all items of discretionary spending, not strictly essential, which implies that people are holding off on their purchases. Even among consumer non-durables, the items that have seen contractions — such as meat, honey, fruit juice, jams, sugar and bottled water — are those that are eschewed the quickest during lean periods. The situation does not seem to have improved much in June either. The private sector manufacturing Purchasing Managers Index report, released on Tuesday, shows that while demand for intermediate goods is doing well, the same cannot be said for either capital or consumer goods. In recent interviews, Finance Minister Nirmala Sitharaman has expressed confidence that urban demand is recovering and that Budget 2025’s tax breaks will boost demand by the time the festival season rolls around. The progress of the monsoon so far indicates that rural demand may indeed pick up by then, but urban demand remains a worry. With trade remaining subdued and uncertain, domestic demand weakness does not augur well for the economy in 2025-26.